Recto

TURN YOUR IDEA INTO A BRAND.

Tell us what’s on your mind. Recto will give you direction, identity and a real brand back.

Start with your idea

Free. No payment, no account.

Watch the product demo

Product demo

31 seconds Watch the full film ↗

Start small. Add depth
only when you need it.

Choose how far you want to go. Start with the free direction, and add the identity, the full system or expert support only when you need it.

  1. Level 1

    Get your Free Brand Direction

    FREE

    No payment, no account

    Tell us what’s on your mind. We’ll help you think and give you a brand direction and judgements.

    What you get

    • Brand direction
    • Archetype
    • A judgement on the name
    • A visual hint
    • The next step
    Get your free brand direction

  2. Level 2

    Look Real

    €9.99

    Early access, a full brand kit

    Everything you need to look like a real brand: name, logo, colors, fonts, your unique selling points, social media names, bio, instructions and more.

    What you get

    • Final name
    • Tagline
    • Logo image
    • Colour palette
    • Font preview
    • Instagram bio
    • Short description
    • Tone starter
    • Signature idea
    • Next actions
    Start with your free direction

    Start free. Upgrade from your results email.

  3. Level 3 · Recommended

    Full Brand System

    €49.99

    Early access · €40 upgrade after Look Real

    All you need to be a professional brand. On top of Look Real, see your main competitors and how to differentiate your brand, the layout and atmosphere of your store and social media and the customer journey and more.

    What you get

    • Everything in Look Real
    • Competitors and your USPs
    • Core strategy
    • Signature system
    • Layout and sensory direction
    • Content direction
    • Your customer journey
    • Brand System board
    • Practical next actions
    Start with your free direction

    Start free. Upgrade from your results email.

  4. Level 4

    Expert Support

    From €499

    Tell us what you need and we will come back to you with a tailored plan and an offer.

    • Website and web presence
    • SEO, AEO and GEOBe on top in Google search, and the one AI tools recommend.
    • CRM and email managementNewsletters, journeys and lead management.
    • Social media and content
    • Analytics and tracking
    • Growth and trustGrow your presence and increase trust in your brand.
    • Manage my brand

    Examples only. Scope, hours, outputs and price depend on the request and the quote you agree first.

    Discuss your project Not sure? Read the 60-second guide

Good branding doesn’t need to start with a five-figure bill.

Branding agencies are built for larger scopes, teams and timelines measured in months. For a new business, a side project, a freelancer or a small operator, that is usually more than you need yet.

What a branding agency costs

A typical project
$10,000 – $49,999
The range most branding projects fall into, across verified client reviews.
The average project
$71,652
Running about eight months from start to finish.
By the hour
$100 – $149 / hour
North America and Western Europe.

Agency figures from Clutch’s Branding Pricing Guide, September 2026, drawn from verified client reviews and stated in US dollars. Costs vary widely by provider, market and scope.

Recto

Free Snapshot
€0
The free direction, and the foundation for the rest.
Look Real
€9.99
Early access, a one-time brand kit.
Brand System Recommended
€49.99
Early access, €40 upgrade after Look Real.
Expert Support
from €499
Custom scope, from as little as two hours.
Start with your idea See all options

YOUR IDEA DESERVES
A REAL CHANCE.

Start with your idea

Send what’s on your mind. The first direction costs nothing.